As an insurance agency owner we’ve all been in the same boat. Every year you review your advertising budget and try to determine the best way to attract new customers. There are so many choices on where you can spend your advertising and marketing dollars.
Here is a short list:
Phone Book
Newspaper
Local Sports Teams
The Insurance Network ( www.FindLocalInsurance.com )
Post Cards
Press Release services
Magazines
Television
Radio
So how do you decide what to spend your advertising dollars on? Have you ever heard the expression, “Fish where the fish are.” Targeted advertising that focuses on the local community is vital. Why would you want to spend money advertising in a town 75 miles from your office? The truth is agents do this everyday by spending large amounts of money on ads in the bigger newspapers or radio or television. While these ads cover your local community, they also reach people that won’t buy from you. The one question I would ask myself before buying ad space is, “How much of this ad will reach LOCAL potential customers?”
Some of the more targeted advertising programs would include local sports teams, grocery shopping carts at the nearest grocery store and church bulletins. The most targeted advertising today is the internet. When someone searches on Google for insurance in your town is your office listed? Does your office have a website? A website is one of the best sources of free advertising. Not only is it important to have a website, but it is vital that it is optimized for the search engines. For more information on this visit – RichKahmer.com
Rich Kahmer is a Internet Marketer with a background in insurance and financial services. He has grown a network of insurance directories that helps people get insurance and insurance agents get customers.
Tags: advertising, agent, auto insurance, homeowners insurance, Insurance, marketing, seo
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