Learn The Hidden Secrets Of Writing Effective Description For Website Submission

First let me tell you the difference between a search engine and a search directory.

The primary difference between a search engine and a search directory is how web sites
get added to the database. In a search directory, people submit their sites, which are
in turn, reviewed by human editors. If the editor deems that the site is acceptable for
inclusion based on a set of criteria, the editor adds it to the directory. Yahoo and Open
Directory(DMOZ) are examples of search directories.

On the other hand, search engines use spiders [small programs that travel the Internet looking at web sites] to find sites. The spiders retrieve content from web sites and send it back to the search engine’s database. The search engine then analyzes the web page and ranks it according to very sophisticated algorithms, which are closely guarded secrets. AltaVista and Google are examples of search engines.

How to write a good description for directory submission
To write a good description for a website directory like Dmoz you must remember a few key rules that apply to all of the major directory sites.

Search within the directory
First and foremost, always do a search for your website to be sure that the URL does not already exists within the directory. From time to time you might be surprised and find that your website already appears. Volunteer editors within the directories are always adding websites within their own category and they may have stumbled across your site and added it in themselves. As this has been known to happen, it is not common.

How are the current website descriptions written?
Secondly, do a search using one of your websites’ keywords. The directory will formulate a number of results. This will allow you to review the current websites that are listed and in which categories. Giving you a general idea of where your own site should be. By reviewing what you see on the page you will get a better sense of how this particular directory wants the descriptions written. You will want to follow the general format of how the other websites listed on that page read. If you submit your information incorrectly or in a sales and marketing kind of way then you might not get accepted. Stay away from verbs that will make you sound like you are throwing a pitch rather then giving a brief and accurate review of the site and business. Keep your description between 10-20 words but do remember to include some of your very important keywords into that small description.

Hari Qumar is a management graduate from a UK university and owns Begonia Infosys He is actively involved in promoting SEO in India and works for a Entertainment portal as well.

Tags: description, Directory, Website

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