When we are fully present, we experience LIFE. We can see more clearly what has to happen. We can see the truth about the moment. We can see the truth about our impact. We can fully feel our feelings: joy, anger, sadness or excitement. It is in this place that we can better identify, as leaders in our own lives, what needs to happen next.

As a business coach, I ask my clients, “Have you ever had any of these experiences?”

~ You drive home from work and then don’t remember how you got there.

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Many companies waste their marketing time and funds by making a simple mistake. A mistake that costs them profits and sales.

The mistake? They don’t know their target audience.

Imagine a man wanting to call his friend. He doesn’t know his friend’s number, so he punches in seven random numbers. Then he asks the person who answers to put his friend on the phone. The person on the other end doesn’t know what he is talking about! The guy never gets to talk to the person he wanted to speak to.

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