If you’ve never had to order promotional items before, it can be a little bit confusing. Here’s what you need to know to make the whole process of choosing, pricing and ordering promotional items for your business and promotional needs.

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In the beginning, e-mail was the one way that viral marketing was started. Since that long ago day, viral marketing has gone from a marketing strategy to an art form and there are many ways to accomplish the objective of creating a successful viral marketing campaign. Think about how a virus spreads from one person to another. One person gets sick and just by sneezing they can give the virus to many more people… those people get sick and share their germs with everyone they know and the next thing anybody knows is that there is an epidemic. That is the very concept of viral marketing.

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Imagine a boy handing his father a box filled with specialized Lego parts. Each looks similar in ways, but they also have distinct features and colors that make it necessary to have a plan for ‘project development’.

I’ve seen boys take those Lego sets and make some pretty amazing things, but ultimately it did not look anything like the picture on the box. These problem solvers took the pieces and made something altogether new. Sometimes they even borrow from other Lego sets to create something even more fantastic and previously unknown.

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I work with many speakers, authors, trainers and consultants who want to gain visibility on the Internet and within their market. Many have heard they can achieve this outcome by submitting articles to various online directories and Ezines. Although this is true, there are pros and cons to using this strategy.

When done correctly, article writing and distribution can be an incredible tool for marketing a site, business, product, service or person.

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Rootin’ Tootin’ cowboys won the west with a rope and a branding iron, and they don’t mind admitting it, if you can find one that says more than two words in a string before they spit tobacco juice on your shoes.

The rope was used for getting the attention of whatever cud chewer happened to be within ropin’ distance, and the branding iron identified the victim of a cowboy’s ropin’ expertise as belonging to the range rover that owned the brand.

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Many companies waste their marketing time and funds by making a simple mistake. A mistake that costs them profits and sales.

The mistake? They don’t know their target audience.

Imagine a man wanting to call his friend. He doesn’t know his friend’s number, so he punches in seven random numbers. Then he asks the person who answers to put his friend on the phone. The person on the other end doesn’t know what he is talking about! The guy never gets to talk to the person he wanted to speak to.

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As an insurance agency owner we’ve all been in the same boat. Every year you review your advertising budget and try to determine the best way to attract new customers. There are so many choices on where you can spend your advertising and marketing dollars.

Here is a short list:

Phone Book
Newspaper
Local Sports Teams
The Insurance Network ( www.FindLocalInsurance.com )
Post Cards
Press Release services
Magazines
Television
Radio

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Like any popular brand, your customers are your lifeblood. You’ve built your brand’s image to embrace your customers and draw them in. You’ve carefully designed your logo, chosen the colors and invested in a professional web presence to create branding for your products. Your customers, in turn, take these colors, symbols and logos and brand themselves to demonstrate their loyalty.

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Leads are the insurance agent’s life blood. When there is no one to talk to about our products fear and panic invades our world.

There are tons of ways to find annuity leads as long as you rethink your marketing plan.

Target Marketing.

I am sure you have heard it many times and it sort of slides over your prospecting efforts so here is a way to find our target market. First identify who you are trying to talk to as a prospect. If you haven’t thought about it or if you haven’t defined it you can use mine as an example.

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From the Wisdom Vault…

The Coach with the Best Inner Game Wins!

Why do some coaches fill their practice with ideal clients in a few months, while others may take years? I’ve been studying this a long time. And, rarely is the answer what you might think.

- It’s not that they are more skillful coaches.

- It’s not that they have more experience in marketing or know all the right people.

- It’s not that they have a slick website or say the perfect words to prospects.

- It’s not even the niche market they’ve chosen.

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