In the world of copywriting, there are words that you should never use. Not because somebody said so, but because studies have been made to determine what words set people off in the wrong way. These are words that will drastically kill your sales. In this article we’re going to examine five of these words and explain why you shouldn’t use them, as well as give you some substitutes for them.
The first, and probably most deadliest word you should never use in your copywriting is the word “buy.” The reason for this is because when people hear the word buy they immediately think of spending money, and people don’t like spending money. So this word will immediately turn them off on your sales copy. Instead, you want to use the word “claim” because there is no connection with spending money.
The second word you never want to use in your sales copy is the word “learn.” The reason for this is because learning is hard. Learning makes people think about what they used to do in school that they hated so much. Instead of using the word learn, use the word “discover.” This will make it appear as if the information magically entered their brain. This is a much better word.
The third word you never want to use is the word “tell.” Nobody likes to be told anything. Instead what you want to do is use the word “reveal.” For example, you might say something like, “I will reveal to you the secrets of making money online.” This is much better than “I will tell you how to make money online.” So never use the word tell. Instead, use the word reveal.
The fourth word you never want to use is the word “things.” This is one of those very general words that really doesn’t reveal anything to the person reading the copy. Instead, you want to use words like “tips,” “tricks,” and “techniques.” These words are much more colorful and descriptive and will work a whole lot better in your sales copy.
The fifth word you never want to use in your sales copy is the word “stuff.” This is another one of those words that amateurs use when that say things like “When you learn this stuff…” Absolutely horrible. Instead, you want to use the words “insider secrets” or “secrets.” So the sentence you would use would be something like “When I reveal to you these insider secrets…” and so on.
By staying away from these 5 words, you will greatly improve your sales copy.
To YOUR Success,
Steven Wagenheim
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Tags: copywriting articles, copywriting tips, rules of copywriting
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